SXSW Party Proposal for pplconnect
Planning a kickass event for pplconnect at SXSW 2013
Questions to consider:
What is the goal of your event?
Is it ... for brand awareness, a new entry into the market, cool factor, customer acquisitions, downloads/usage of your app, media exposure?
How will you measure the success of your SXSW event?
Is it ... new downloads, meeting the right people (users, press, strategic partners), getting mentioned in the media, having people experience your app?
What kind of resources are you putting towards SXSW?
Do you have ... a PR agency, a set budget, a team to work the event?
Here are some sample costs:
SXSW Basic party
Venue rental $1000-3000
Food Truck $500-4000
T-shirts & branded items $500-1000
An Even Cooler Party
Better Venue $3500-5000
Food Truck $2000-4000
T-shirts & branded items $1000-2000
Invitations / Guest List Management $1000
Contest / Promotion $1500
Street Team / Guerrilla Marketing $2000
Here's what we can do:
Event Ideation + Creative Brainstorming
Cool Venues + Outdoor Spaces
Bands + Musical Entertainment
Food trucks + Beverages
Video Crews + Street Marketing Teams
Sponsors + Advertising
Contests + Promotions
T-shirts + Branded Items
Screenprinting + Posters
Publicity + PR + Media
Gifts + Prizes
Invitations + Security
Permits + Insurance