Evaluation Question 2
The effectivity of your main product and ancillary texts
Brand Identity
Over my three media pieces; trailer, poster and magazine I have tried to convey a sense of brand identity. I have tried to do this by using similar fonts, images and colour scheme.
Fonts
Throughout my three pieces of work I have used the same font for the 'April Fools' text, this has helped me to create a sense of brand identity as the font allows the audience to understand that it is all coming from the same source and is all intertwined. This font is also related to horror as the font looks like it is from a horror film so it is also giving the audience information into what genre it is from.
Key images
Magazine
The key image for my magazine is the clown, this helps create a sense of brand identity as the clown is a significant character in the trailer/film so by using it as the key image for my magazine is creates continuity as it is a character that the audience will see a lot.
Poster
The key image of my poster is mainly focused on the girl as she is in the foreground of the image which helps the audience identify that she is the main character and is significant. The clown can be seen in the background which helps create a sense of continuity as the clown is the key image on the magazine so the audience will be able to identify them both.
Trailer
In the trailer the only 2 characters that are seen are the clown and main girl character, this allows the audience to see that these characters are key in the film. By only seeing this two characters it helps create brand identity and sense of continuity as on the magazine and poster the audience only see these characters.
Overall the use of my key images on my poster, magazine and within the trailer has allowed me to create a cohesive package between the main product and the ancillary products.
Colour scheme
On my film poster and magazine, the key colours that have been used are red and black. I have used these colours as they have connotations on death and the dark so help to reflect the mood of the trailer. In my trailer the colour red can be seen in the clowns mask which is the main reason of choosing the colour which helps create a sense of continuity, also within the trailer the setting is often dark which adds tension and also relates to the ancillary products as they are dark and create the same kind of mood.