Posterscope USA Monthly Newsletter

January 2016

Each month we will provide you with news and updates from our latest campaigns, stuff we like, Posterscope USA media coverage, and an exclusive Infographic segment created from our Outdoor Consumer Survey (OCS). Enjoy!

CES Consumer Trends and Implications for Out-of-Home

At this year's CES, we witnessed an explosion of technological devices, including wearable technology, video recording, smart cars and more.

[Click here] to read our opinion on how these latest consumer trends affect the Out-of-Home industry. This article was published in Campaign Live, Brand Republic and Media Post.

[Click here] to read our five predictions on how consumers will respond to the newest technologies revealed at CES, and what this means for marketers and advertisers. This article was published in MediaPost.

Stuff We Like

Media Coverage of Posterscope USA

Posterscope utilized Liveposter for a DOOH campaign that drove market share and app downloads for FanDuel by incorporating a live countdown timer that played 24 hours before game time. [Read Full Story]

Posterscope partnered with Project Everyone to help Richard Curtis achieve the goal of reaching 7 billion people in 7 days and deliver the World's Largest Digital Out-of-Home Campaign to end poverty. [Read Full Story]

Posterscope developed an OOH campaign for Coca-Cola's "What's in a Name?" Time Square and garnered 5.4 million audience impressions and 350 million social impressions. [Read Full Story]

OCS Infographic: TV Time Shifters

TV Time Shifters are people who regularly stream content through a different channel other than live programming.

Examples: Online streaming with Netflix and HBO GO, or recording TV series on DVR and On Demand

Posterscope’s Outdoor Consumer Study (OCS) comprehensively profiled TV Time Shifters through the lens of Out-of-Home media and placed relevance to exposure and engagement. The infographic below showcases consumer insights and media consumption habits for the TV Time Shifters.

[Click here] to view the full version of TV Time Shifters.

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