This commercial has an emotional appeal.

Its target market is for parents who have kids, have medium to little income, are sports minded in some way, and live in the plains or country

This commercial has a bandwagon/emotional appeal.

Target market: Males who are hockey fans and sports minded who live in the United States and Canada.

This commercial has a bandwagon appeal.

Target Market: Males and Females who are sports minded and they live in snowy areas up north