Campaign assignment

By:Brittani

Part 1

Congressman: Kenny Marchant

Political Party: Republican

Home Office City: Irving, Texas

Home Office ZIP Code: 75063


Scroll down and click on social, economic and housing characteristics to find the information you need for the following table.


Social Characteristics:

mostly white people, with growing black and Hispanic races. The biggest population is between ages of 25-34 yrs old. Most people were born in America. The age group with the largest disability population proportionate to its size is 65+


Economic Characteristics:

Majority of people have health insurance coverage. Not a lot of families with below poverty level income. Over 150,000 people don't have health insurance coverage.


Housing Characteristics:

most of the people have only lived in their house for two years or less. The median range for house values is $194,000. Median amount for rent payments is $897. Median price of homeowners payments is $1735 with mortgage and $650 without.e


Part 2

This fast-growing market is home to young, educated, working professionals, with a median age of 32.4 years. Single or married, they prefer newer neighborhoods with townhomes or apartments. The median household income is $71,018. This segment is ranked second of all the Community Tapestry markets for labor force participation, at 75 percent. Their lifestyle reflects their youth, mobility, and growing consumer clout. Residents rely on cell phones and PCs to stay in touch. They use the Internet to find their next job or home, track their investments, and shop. They own the latest electronic gadgets. Leisure activities include yoga, playing Frisbee and football, jogging, going to the movies, and attending horse races and basketball games. These residents also travel frequently, both domestically and overseas.


Segment 39: young and restless

Change is the constant in this diverse market. With a median age of 28.7 years, the population is young and on the go. About 85 percent of householders moved in the last five years. Young and Restless householders are primarily renters, living in apartments in multiunit buildings. Almost 60 percent are single-person or shared households. This educated market has the highest labor force participation among all the Community Tapestry segments, at 76 percent, and the highest female labor force participation, at 73 percent. The median household income is $45,236. Residents use the Internet daily to visit chat rooms, play games, obtain the latest news, and search for employment. They read computer and music magazines and listen to public radio. They watch movies in the theater and on DVD, attend rock concerts, play pool, go dancing, and exercise weekly at a gym.


Segment 2: suburban splendor

These successful suburbanites are the epitome of upward mobility, just a couple of rungs below the top, situated in growing neighborhoods of affluent homes with a median value of $442,916. Most households are composed of two-income, married-couple families with or without children. The population is well educated and well employed, with a median age of 41.5 years. Home improvement and remodeling are a main focus of Suburban Splendor residents. Their homes feature the latest amenities and reflect the latest in home design. Residents travel extensively in the United States and overseas for business and pleasure. Leisure activities include physical fitness, reading, visiting museums, or attending the theater. This market is proactive in tracking investments, financial planning, and holding life insurance policies.


Part 3

Plank- "We propose to extend the 2001 and 2003 tax relief packages-commonly known as the Bush tax cuts-pending reform of the tax code, to keep tax rates from rising on income, interest, dividends, and capital gains;"

Rationale- by cutting the taxes like bush tried to do, he is appealing to his target group which is middle class American which is the part of Texas he is running for.


Plank-"The union of one man and one woman must be upheld as the national standard, a goal to stand for, encourage, and promote through laws governing marriage."

Rationale- most of this area of Texas, district 24, is republican. One of the opinions of republicans is that they believe in tradtiional marriage between one man and women. By our Congressman promising to be for this plank, he is winning the votes of his district


Plank- "For the sake of low-income families as well as the taxpayers, the federal government’s entire system of public assistance should be reformed to ensure that it promotes work"

Rationale-.he wants to create jobs and saying that he is for the idea of reforming the government to create jobs is earning him brownie points


Plank-"We, however, affirm the dignity of women by protecting the sanctity of human life. Numerous studies have shown that abortion endangers the health and well-being of women, and we stand firmly against it."

Rationale- the target crowd our congressman is trying to win over is the republicans. They believe that abortion is not right and we shouldn't take the life of a baby, or embryo because we don't want it and that we shouldn't be able to decide wether we can kill a human being.