McSpaghetti is McGross

Why This Product Failed

Launched by McDonalds

McSpaghetti from McDonalds also included fettuccine Alfredo, pizza, and lasagna.

This was launched in the late 1970's and early 1980's and taken off around the 1990's in the United States.

The target market for this product would be people who are between 16 and 30, with low to medium income, who have more than one person in the family, possibly children. People who are constantly busy and on the go and enjoy McDonalds more than other fast food

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Why This Product Failed

  • Too many competitors
  • Not easy for on the go (have to have a fork, messy)
  • Pasta was not McDonalds signature
  • Not authentic
  • Not "fast" enough in fast food