Axe Peace


Axe, in their Superbowl commercial promoting there new fragrance "peace" puts emphasis on the correlation between there fragrance and women being attracted to users. By using there product it enhances intimacy and attraction between male and females. Axe uses transfer (as an emotional appeal) to transfer the emotions of soldiers returning home to there spouses to use of there product. making use of the suspenseful and climatic tone, the expected audience is males seeking women.