PUBLIC RELATIONS

Propaganda

What is propaganda..?

The word propaganda is derived from Italian which in turn has derived from mordern Latin

Congregation de propaganda fide. It has negative connotation today because of it's implications of bias, deception and misinformation. Propaganda is more or less a systematic effort to manipulate other people's beliefs, attitudes or actions by means of symbols, words,gestures,banners, monuments, music, clothing, insignia, hairstyles designs on coins and postage stamps and so forth. The propagandist has a specific goal or set of goals. To achieve these one deleberatly selects facts, arguments and display of symbols and presents them in ways he or she thinks will be most effective.