Tommy Hilfiger
New York, 80s-90s
Background
-Went bankrupt soon after opening a few stores
-Moved to Manhattan with wife and got hired as a couple design team(fired soon after that)
-Began his own brand when an Indian designer let Hilfiger design under his own name
-Focused on mainly men's sportswear; red, white, and blue stripes; men's jeans
-Main Style: Preppy
-Debut: 1984
Fun Facts!
-For a long time, the fashion elite didn't approve of him
-Snoop Dog wore a Tommy Hilfiger shirt on SNL and that sent sales through the roof