2015 Fashion Marketing Review
The biggest social media innovation in sport brand is Adidas. Adidas takes advantage of Twitter DMs, to get in touch with their sports fans. For their FIFA World Cup 2014 campaign, Adidas created a number of YouTube videos in collaboration with well-known football players such as David Beckham, Lionel Messi, and Pablo Armero to air throughout the tournament. During the World Cup they're also the biggest talked about sports brand in fashion and on social media.