Let's fill up those pipelines!
Our Best Collection yet!
Well, we NEED TO GET BOOKING to share the style! We have an AMAZING offer for our Hostesses in July & August - a free engravable piece just for having a qualified (4 orders, minimum $500 in sales) Trunk Show! This is from July 21st - Aug 31st. More info on this promo can be found in the Lounge!
... so let's do a Booking Blitz!!
WHAT YOU NEED TO DO:
Today and tomorrow, build a list of potential Hostesses and reach out via email, FB message or text to warm them up. They could be past customers who you didn’t follow up with, personal connections you've made (at the gym, the spa or salon, moms of your kids' friends, etc. ) Focus on NEW, first-time Hostesses. It may take 2 more seconds of courage to reach out to someone you don’t know well over someone you do, but that’s how you’ll grow strategically into new circles!
Warm up email:
I hope you’re having a wonderful summer and enjoying the beautiful weather with your family and friends! We have just launched our Fall Collection and I am dying to share it with you! Our July and August Hostesses are also receiving a free piece from our new engravables collection!
<insert Hostess engravables image and trunk show exclusive offers image>
I'd love to get you and your girlfriends together for a fun style session – Hostesses get to shop for FREE and 50% off!
I’ll give you a call in a couple days to catch up and see what you think!
Warm up email to recent Customer:
It was so great to meet you at Jessica's trunk show! I hope you are enjoying your Chelsea Tech Wallet and Arrison Stretch Bracelet! I know you loved so many other pieces that night and I wanted to let you know we have just launched our amazing Fall Collection! Why don't you let me come and do a trunk show for you and your girlfriends so you can enjoy some shopping for FREE and half off? Jessica ended up with over $250 free and I would LOVE to do the same for you!
We are also offering our July and August Hostesses a free engravable necklace!
I will give you a call in a couple of days to see what you think! In the meantime, check out the new collection! <insert link to your personal website>
FACEBOOK POST ON YOUR PERSONAL PAGE:
Post a scrappy pic of the new look book or the box of look books on your front doorstep and say something like "EEEK! New Fall Lookbooks have arrived! Who wants one?" People will comment or "like" your post - send them a warm up message like the one above and put them on your call list for Thursday night!
BOOKING BLITZ DETAILS:
- Make your list and send your personal warm up email/FB/text messages out today and tomorrow
- Thursday, July 24th at 8:00 p.m. - "meet" online on our Style Squad FB page for inspiration and encouragement as we all make these calls together!
- Have your list of phone numbers and a glass of liquid courage handy!
- We will discuss on Facebook the "what to say on the phone call" part ... for now, just get busy "warming up"!!
PRIZING (the fun part!)
- For every Trunk Show booked between July 24th and August 31st during the blitz you get a ballot in a draw for the Enlighten Bracelet!
- Book and Hold 1 qualified trunk show and receive a pack of Fall Mini look books!
- Book and hold 2 qualified trunk shows and receive a pack of full size Fall look books!
- Book and hold 4 qualified trunk shows and receive your choice of Union Square Scarf!
- Sponsor a new stylist between now and Aug 31st and entered into a draw for the Callie necklace!
- Jumpstart qualify that new Stylist ($1k in sales) before August 31st and be entered into a draw for the Bond Street Tote!
- Promote yourself or your new Stylist to Associate Stylist and receive $150 in product credits!
Every Mother Counts Partnership
Every Mother Counts is a non-profit organization, created by Christy Turlington Burns, dedicated to making pregnancy and childbirth safe for every mother. We inform, engage, and mobilize new audiences to take actions and raise funds that support maternal health programs around the world. We support programs that directly address the three most critical gaps that prevent mothers from getting the care they need; education, transportation and supplies in the United States, Haiti, Uganda, Indonesia and Malawi.
Enlighten Bracelet ($39US | $44CA)
In celebration we’re excited to introduce our Enlighten Bracelet ($39). All net proceeds of this bracelet will benefit programs Every Mother Counts supports, which link women to critical maternity care around the world.