Private Label Update: 8/26/2013

Private Label Styles

The Served on Skates Dress, San Francisco Sorbet Dress, Prized Perennials Dress, Work to Play Dress, Lovely Letters Dress, and the Ikebana for All Skirt in Roses all received great first reviews this past week.


The Nominee of the Night Dress in Bubbly had some sizing call-outs which we are working on.

Margie Ashcroft

Margie Ashcroft, an awesome plus-sized blogger (Margie Plus) will be coming to the LA office this Friday for an interview/video shoot where she will be modeling some private label styles. Check out her blog!
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Private Label Top Sellers

1. Windy City Dress

  • Last week sales: $9,423.55
  • Last week sell-through: 11.7%
  • Last week unit sales: 145
  • On hand units: 1,094
  • Return %: 32.1%


2. Work to Play Dress

  • Last week sales: $8,878.15
  • Last week sell-through: 62.1% - AWESOME!
  • Last week unit sales: 185
  • On hand units: 113
  • Return %: 3.3%

3. Heart and Solar System Dress

  • Last week sales: $8,248.90
  • Last week sell-through: 40.0% - AWESOME!
  • Last week unit sales: 110
  • On hand units: 165
  • Return %: 21.0%


4. Overnight Travel Top

  • Last week sales: $3,790.80
  • Last 2 weeks sell-through: 13.7%
  • Last week unit sales: 120
  • On hand units: 753
  • Return %: 23.2%


PL Sold Out

Make it Zig Dress

  • $51,096.60 lifetime sales; 540 units
  • 49.0% margin
  • 47.0% return rate
  • Launched 2/13, sold out 8/26 (on markdown)

Pied a Terrier Dress

  • $22,867.32 lifetime sales; 468 units
  • 62.8% margin
  • 29.1% return rate
  • Sold out 8/26 (on markdown)

Confetti Betty Dress

  • $20,503.58 lifetime sales; 442 units
  • 55.0% margin
  • 29.4% return rate
  • Sold out 8/26 (on markdown)