Sports Logos

By: Ari McCormack

Chicago Bears

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1974 - Present

Identity

They don't really win a lot and the logo has been changed a lot.

Name

The Chicago bears got their name in the 1921 season. The Chicago Staleys finished first in the league and captured their first league championship. In 1922, Halas changed the team name to the bears to reflect baseball's Chicago Cubs, the team's host at Wrigley Field.

Color

Halas liked the bright orange and blue colors of his alma mater, the University of Illinois, and the bears adopted those colors as their own.

Brand Makeover

I think the Chicago Bears changed their logo so much because they wanted it to be more liked. Maybe so people can recognize it better as well.
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Women's Chicago Bears Hoodie

$54.99

Idaho Stampede

Identity

I have never really heard of them so they aren't that popular around here.

Name

The Idaho Stampede got their name from the location that they are in.

Colors

Their colors are red, black, silver, and white.

Brand Makeover

The Idaho Stampede didn't change their logo drastically, they just changed the color and the font of the text. I think that was a good idea since they have a good logo but now more people can notice it.
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Atheletic Men's Sweatshirt

$44.99

Tampa Bay Lightning

Identity

I don't really know this team but they changed their logo a lot so they probably wanted to be more recognizable.

Name

Shortly before the franchise was awarded in 1990, team management was meeting during a thunderstorm and saw bolt of lightning.

Colors

One color, Tampa Bay Blue, was retained to honor the past and represent leadership’s commitment to the area. In order to create a more uplifting overall presentation – bright, wide white stripes replace the silver and black, providing a brighter presentation of the Tampa Bay brand.

Brand Makeover

They changed their logo so that people would know what it meant even though the name isn't on it. Maybe also to make it more likable to people.
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Youth Tampa Bay Lightning Hat

$19.99