Your WHY Story

How to create your personal WHY story


Why are you starting your business? Your Why will help you stay focused and on track toward achieving your goals.

ACTIVITY: Write down your Why statement. Make it part of your vision board and share it with your sponsor and upline.

Training and complete activity details below.


The Foundation of Your Business - Your Why

I really believe, very strongly, that when someone comes into Arbonne, their Why is going to be the foundation upon which his or her entire business is built because the Why is what motivates someone to go beyond their comfort zone.

Listen to ENVP Dana Collins explain how each person’s Why story becomes the foundation their business is built upon.

Listen Now

View Full Transcript

Tips to consider to help you define your Why.

  • What are you looking for in your life right now?
  • What do you wish to be in the next year?
  • What do you want to do in the next year?
  • What do you want to have in the next year?


This opportunity allows me to be an example every day to my son that literally, anything is possible if you are willing to work hard enough for it. I am eternally grateful to Arbonne for providing me with a platform to build my dream life by simply sharing these incredible products and helping others to do the same. Arbonne gives me an opportunity where if I’m willing to work hard, I can, over time, build a life of time and financial freedom. A life of choice!

Camilla Eves

Arbonne Independent Consultant
Executive National Vice President

Before Arbonne, I remember on Sunday nights, I would go to bed and couldn’t fall asleep. I knew in a few hours I would get up with my alarm clock announcing my routine for the next five days, giving my time, and putting my dreams, into someone else’s hands.

Michel Brisson

Arbonne Independent Consultant
Executive National Vice President

Ready to write your Why story?

ACTIVITY: It’s important to take a moment and write down your Why statement. Send a copy to your sponsor or upline and save a copy for yourself.