The Product Life Cycle

The Merchandise Roller Coaster

What is it?

The product life cycle is a series of 4 stages that determine the life cycle of a product.


IMPORTANT?

Yep, It Sure Is!

The product life cycle gives companies the power to determine what they should do with their product. In order to effectively run a business, you must know when to expand, contract, and alter products to either prolong or end a product's life cycle for the good of a company.