Euro 2012
How To Hijack Euro 2012
We're going to create a forum that not only keeps you up to date with the scores, but will also allow you to interact with other social media users.
How Does the Brand Benefit?
- 350,000 unique visitors engaging with your brand.
- 3,220,000 friend stream impressions generating constant brand awareness throughout the Euro 2012
- Your brand gets to ride the Euro 2012 without having to pay official sponsorship fees.
- Strong brand affinity with the public, specifically Malaysia's massive youth market.
- Social media presence through constant conversations and Facebook updates of who has won.
- We can't lose. Literally. It's Euro 2012 - whoever wins, we can still sit back and enjoy the game!
How it Works
Along with the in-time games, we create an online game that allows for constant interaction in real time. The premise of the game is simple. When you sign up you get 100 brand points. You wager your friends on the games that are being played. You go online, pick a friend and bet them who will win, and who will score. They can accept your bet, and then raise the stakes. Whoever wins gets all the points. Winner takes ALL!
Brand Integration
Euro is the perfect time to mobilize the thousands of Malaysians that will be GLUED to the games. Before each game in the build up. All of the conversations that can't happen will happen online. Whether it's about who will score or who will win, this is the chance to make your brand not only visible, but a valued commodity in the game. Your logo will be traded by the thousands of our users, further increasing your brand profile.
What You Need To Do
Get in contact with us: chris@says.com or jacq@says.com ***Last date for booking: 18 May 2012***