Getting Safe Products Into the Hands of Everyone

What is Beautycounter?

The Ugly Truth About the Beauty Industry
The United States has not passed a federal law to regulate the ingredients used in personal care products since 1938.

The European Union has spent the past two decades banning or restricting more than 1,300 ingredients, the US has only banned 11 to date.

At Beautycounter, we've banned more than 1,500 ingredients all while ensuring our products perform, and that they're as indulgent as any luxe shampoo, lipstick or oil in the market.

We educate families about the need for safer chemicals and products, and work to bring about much needed change to the beauty industry, and to our lives.
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