Beautycounter
Getting Safe Products Into the Hands of Everyone
What is Beautycounter?
The Ugly Truth About the Beauty Industry
The United States has not passed a federal law to regulate the ingredients used in personal care products since 1938.
The European Union has spent the past two decades banning or restricting more than 1,300 ingredients, the US has only banned 11 to date.
At Beautycounter, we've banned more than 1,500 ingredients all while ensuring our products perform, and that they're as indulgent as any luxe shampoo, lipstick or oil in the market.
We educate families about the need for safer chemicals and products, and work to bring about much needed change to the beauty industry, and to our lives.
The European Union has spent the past two decades banning or restricting more than 1,300 ingredients, the US has only banned 11 to date.
At Beautycounter, we've banned more than 1,500 ingredients all while ensuring our products perform, and that they're as indulgent as any luxe shampoo, lipstick or oil in the market.
We educate families about the need for safer chemicals and products, and work to bring about much needed change to the beauty industry, and to our lives.
Countertime Collection
Our scientifically-proven line, Countertime, revolves around deeply hydrating, nourishing, firming, and lifting formulas that effectively fight the signs of aging. All six products are composed of powerful, natural, and botanical ingredients.
Essentials Collection
Routine Clean gently washes away impurities and makeup, morning and night. Rosewater Uplifting Spray refreshes skin. Depending upon your skin’s needs, follow with Every Day or Every Night creams. Use Any Time Eye Cream in the morning, at night, or throughout the day. Two or three times per week, replace Routine Clean with Gentle Exfoliator to reveal smooth, healthy-looking skin.
Color Cosmetics Collection
"For our Color Cosmetics Collection, we set out to create carefully curated, timeless shades for the ultimate makeup wardrobe,” says Christy Coleman, our Head of Creative Design. “We didn’t want to just churn out fifty ‘fashion’ shades that looked cool in compacts but weren’t wearable.” This translates to ultra-flattering, intuitive color that works for all skin tones—and real women’s lives, not just runway models’.