2015 Year in Review
Andrew N.
Top 3 Best Advertised Companies of 2015
- Timberland- https://www.washingtonpost.com/news/business/wp/2015/01/02/how-timberland-used-customer-data-to-reboot-its-brand/): Timberland's have not been in style since 2012, and their earnings have not been great since 2006. Their marketing strategy was to have popular american artists wear, and refer to "Timbs" to bring back the boots. Since then their profit margin increased by 8% in 2008, and 15% in 2015.
- Snapchat:(http://www.businessofapps.com/snapchat-usage-statistics-and-revenue/): Since 2015, it seems that everyone has snapchat. When it was released in 2011, it initially made $485,000 between 2011-2012. By Feb, 2015 the estimate value of Snapchat was $19 billion.
- Netflix:In January, 2015 their stock was worth about $42 dollars. By the end of 2015 the stock was worth little over $100. Through popular trends like, teenagers often joking about " all I did was watch Netflix," the brand grew larger through word of mouth.
Best Product of 2015
The GoPro Hero 4
The Second Best Product of 2015
The FitBit
The Worst Product of 2015
The HP TouchPad
The Second Worst Product of 2015
Zune Music Player
Best Movie of 2015
Star Wars: The Force Awakens topped "Avatar", to become the #1 film of all time in North America. Their marketing campaign used nostalgia to bring hype towards the new Star Wars movie.
Mad Max:Fury Road
Mad Max: Fury Road was a movie that was ranked 9/10 on Metacritic and 98% on Rotten Tomatoes. Their marketing campaign was to promote it's female protagonist while being an absolute warrior.
Top 2 Musical Artists of 2015
- Kanye West: Kanye's persona is a very egotistical, and that creates a very unique person. The following he gets is enormous, he was able to bring companies like Adidas and TImberland into spotlight. His personality and his music attracts people to listen to his music and grows his fan base.
- Justin Bieber: Justin Bieber was someone who became big over kid friendly songs, but later changed his image. He became what he is now, an R&B artist. He became popular through his change of image, and his recent new album which brought him up into my personal top 2 of 2015.
Top 5 Sports Cars of 2015
- 2015 LaFerrari, Ferrari
- 2015 Aventador, Lamborghini
- 2015 Tesla Model S, Tesla
- 2015 McClaren 650S, McClaren
- 2015 Continental GT, Bentley
- http://www.autobytel.com/top-10-cars/high-horsepower-cars/luxury-cars/
New Year's Resolutions
- I want to cut my swimming times down to "A" cut by the end of the 2016 season.
- I want to try to meet more people by the end of 2016.
- I want to try new things like skydiving,