Personality Types and Music
Does our personality type influence our preference in music?
HOW DOES THIS AFFECT OUR MUSIC INDUSTRY?
Due to the association of certain personality types with music preferences, the music industry strategically presents a particular genre of music in order to appeal to a specific personality type.
Scientific
EXAMPLES:
Classical music fans have high self-esteem, are creative, introverted, and at ease
Rap fans have high self-esteem and are outgoing
Opera fans have high self-esteem, are creative and gentle
Country and western fans are hardworking and outgoing
Dance fans are creative and outgoing but not gentle
Rock/heavy metal fans have low self-esteem, are creative, not hard-working, not outgoing, gentle, and at ease
Chart pop fans have high self-esteem, are hardworking, outgoing and gentle, but are not creative and not at ease
This pattern has been established through many credible surveys from the Heriot-Watt University in Edinburgh, UK. Therefore, an individual's personality can be reflected in they types of music they listen to. Due to these studies, the music industry (specifically radio stations) have taken advantage of this association in order to increase their revenue.
Economic
The most preferred musical style in America is pop.
Almost all radio stations play pop.
have shown that 76% of radio stations play the same genre of music: pop. Along with this, approximately 48% of radio stations have reported hearing about the studies between personality and music (Collingwood). Therefore, the radio is deliberately trying to appeal to a certain personality.
But why?
Money is the driving cause for this.
Social
Why do radio stations try to appeal to a certain personality?
Counter Claim
Solution
Sources
Karp, H. (n.d.). Radio's Answer to Spotify? Less Variety. Retrieved May 30, 2016, from http://www.wsj.com/news/articles/SB10001424052702303754404579313150485141672
This source is from the Wall Street Journal which publishes many articles by well-renowed journalists. In relation to my argument, this source provided evidence to refute my counterclaim as well as offering evidence to support my economic subclaims.
Maillet, F., Eck, D., Desjardins, G., & Lamere, P. (n.d.). Steerable Playlist Generation by Learning Song Similarity ... Retrieved May 30, 2016, from http://ismir2009.ismir.net/proceedings/OS4-2.pdf
This source offered research as to why radio stations might choose pop/dance music as the one genre they play; this became the basis of my social lens and supported my argument. This source also came from the University of Montreal which verifies its credibility.
Schwartz, K. D., & Fouts, G. T. (n.d.). Music Preferences, Personality Style, and Developmental Issues of Adol. Retrieved May 30, 2016, from http://link.springer.com/article/10.1023/A:1022547520656
This source is very credible as it was published in the Journal of Youth and Adolescence which is a compilation of research done by scientists at various universities. In my argument, this source verified the relationship between personality and music which was the basis for my argument; therefore, this source was very relevant as well.