Management Development Course
To provide students with an understanding of the role of an owner manager in an enterprise, the internal and external factors that affect the functioning of an enterprise, the importance of planning and innovation.
To provide students with an understanding of the traits and characteristics of the entrepreneur and their role in an enterprise.
To equip the student with the necessary skills and knowledge necessary in running an enterprise.
"I am still Learning" Michelangelo
On completion of this programme the graduate will be able to:
1. Critically evaluate and analyse the critical success factors for new and existing business ventures.
2. Understand the characteristics and traits of a successful entrepreneur.
3. Analyse and evaluate resources (financial, technical, human and promotional) for a new or existing business venture.
4. Evaluate and analyse financial statements using key ratios.
5. Prepare financial projections based on sales forecasts and production plans, to include balance sheets, profit and loss and cash flow statements.
6. Produce a business plan suitable for a range of stakeholders.
"Leadership and learning are indispensable to each other" J F Kennedy
1. Creativity, Innovation and the Entrepreneur 15%
Creativity and Innovation, barriers to innovation, the creative process. Entrepreneurial personality and characteristics. Personality theory, Skills development: professionalism, communication, leadership, enthusiasm, commitment; determination. The role of the entrepreneur in society. Prototypicality, the need for achievement and recognition, locus of control, risk-taking, Personal attributes and characteristics, entrepreneurial role and job demands
2. Developing the Business Opportunity 15%
Business opportunities, identifying niches and gaps in the market. Assessing potential opportunities, risk analysis, market research, feasibility studies. Pilot launch. Product development, product mix, promotion, marketing strategy, market entry strategies, suitable strategies for different types of start-up. Working in high growth, high potential start-up business.
3. Business Finance 15%
Sources of finance, state agencies, local authorities, partners, equity and debt, seed capital, venture capital, long and short term finance. Relationships with investors. Analysing company accounts, key performance indicators. Company valuation.
4. Legal Considerations 10%
Different types of company, sole traders, partnerships, limited companies. Memorandum and articles of association, company registration, company law, duties of directors, company secretary, filing accounts, taxation, insurance, joint venture agreements, contracts, receivership and liquidation.
5. The Purpose, Format and Contents of A Business Plan 15%
Communicating the business idea to stakeholders, motivating and enabling stakeholders, setting objectives and targets. The promoters and the management team, the product, market analysis, sales and distribution strategies, production facilities, plans and technologies.
6. Financial Projections 15%
Sales forecasting, Production, Materials and Labour budgets, Forecast Profit and Loss accounts, Projected Balance Sheet. Cash flow forecasts, Liquidity and solvency, Cash management, cash flow analysis and reporting.
7. Presenting The Business Plan 15%Understanding the needs of all stakeholders. Financial Institutions and Capital Markets