Web Content Writing Workshop

"Content is king" you can be the king maker over a weekend.

Learn to write content which sells

The workshop is designed to give you an inside view on how to write effective content for web – ranging from content for websites, promo videos, digital Ad campaigns, landing pages, Direct mailers, Press Releases and other marketing communication. It is best suited for those who want to take up content writing as a career or entrepreneurs who manage their own web & marketing content.

What are you going to learn

Web Content Writing Workshop

Saturday, March 9th, 10am to Sunday, March 10th, 5pm

3266, 11th Main, HAL 2nd Stage, Indira Nagar, Bangalore, Karnataka, India

For more details, please call 9886295353 or drop us a mail on workshop@ireboot.com

Topics covered

Basics of content writing

  • What is content
  • Various forms of content writing
  • Difference between copy-writing and content writing

Writing for the web

  • Research before you write
  • Writing for the web versus writing for print
  • Importance of original and relevant content
  • Importance of editing and proofreading
  • Understanding best practices for writing on the web
  • Types of web content

Demonstration and Practicals of the workshop

  • Promotional video: how to create a detailed brief, and what to expect
  • Website Content .

Defining the Structure (wireframe)

Writing for the home page, writing for different target audiences ( funky vs professional)

Writing for About Us

  • Basics of writing for a landing page, creating a landing page for an Adwords campaign with a given keyword
  • Basics of writing Direct mailers, E-marketing letters and newsletters, exercise in writing a newsletter and an e-marketing letter
  • Press release writing format, how to spread the word, drafting news worthy press release. Exercise in writing a press release.

Next steps

For Entrepreneurs:

  • Overcoming writer’s block
  • Finding time to write
  • Finding topics to write

For Content Writers:

  • Focus on a niche
  • How to choose your niche
  • Marketing your services
  • Creating samples and a portfolio
  • Creating a web presence- website/ webpage, Facebook and Linkedin
  • Working for agencies vs. working directly with companies
  • Online market places for content writing
  • Networking and working as a group


  • Hands on workshop on creating web content for websites i.e Home page, About Us, Newsletters.
  • Guidance will be provided on part time and full time opportunities in content writing.
  • At the end of workshop every participant will create their portfolio which serves as a way to showcase their web content writing skills .

Mentor Profile

Mentor - Radhika

Radhika is a web content and strategy expert. She comes from a marketing and corporate communications background, and has worked for corporates as well as small companies in the past. With a decade long, hands-on experience creating content and online marketing strategies, she has learnt and evolved her skills as the web world grew in dimensions and complexity. A firm believer in the power of technology as an enabler, both for businesses as well as individuals, she wanted to harness the power of effective content and targeted marketing to help businesses achieve better outcomes from their content marketing and online marketing efforts. She chose to reboot her career and pursue her twin passions of writing and online marketing by offering services around strategic web content. Radhika owns and manages ScriptShaala - The Place for Strategic Web Content.


Step1: Fill up the online registration form
Step2: Workshop Fee : Rs.3,500 Proceed to online payment(credit/debit card payment)
Step3: To opt for cash/check pickup, send us a mail to workshop@ireboot.com or call 9886295353


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