WOOPIES

Well Off Older People

Demographic

Ethnicity - White Men

Age - 40-65

Income - Middle Class

Family Size - 4-6 people in household


Geographic

Location - Grove City, Ohio

Population - 37,490


Psychographics

Values - Good working products

Hobbies - Working on the yard


Behavioral Variables

Features Desired - Benefits, make life easier

Usage Rate - Heavy usage

Brand Loyal - Loyal to good brands

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