Principles of Design

Lines, Proportion, Emphasis, and Rhythm


A distinct, elongated mark that leads the movement of the eye, is a line.

Diagonal Line: Lines that slant at an angle.

The dress has lines that slant at an angle and meet in the middle.


Proportion deals with the relative size of the parts in a design.


A particular part or parts of something capture concentration.

The background of the image is in black and white. The butterfly is the only colored part of the image. This draws the attention to the butterfly, rather than the whole image.


Rhythm is produced when there is a feeling of continuity and the observer's eye moves easily when looking at something.

Repetition: lines, shapes, colors, or textures are repeated in a garment.

Zebra Print includes only one repetitive black and white pattern.