Maserati Super Bowl Commercial 2014
Maserati in their 2014 Super Bowl Commercial "Maserati Super Bowl Commercial" seeks to sell their 2014 vehicle by evoking a sense of being an underdog during hardship. Maserati further invests in this idea by showing examples of the hard-working underdog overcoming adversity. Maserati's reasoning for doing this is to convey the audience that their company is the hard-working underdog so that they will hopefully purchase the vehicle. Maserati uses a heroic tone to reach a more masculine audience.