INTERNATIONAL EXECUTIVE PROGRAMS
@ IE Business School
PROGRAM OFFERING SPRING/SUMMER 2014
SKILLS DEVELOPMENT
7th - 9th April 2014
Executive Negotiation Workshop
5th - 8th May 2014
Communication Skills and Public Speaking Workshop
26th - 28th May 2014
Leading Project-Driven Organizations
26th - 28th May 2014FINANCE
19th - 21st May 2014
2nd - 4th June 2014
Private Equity
5th - 6th June 2014
SPECIALIZED MANAGEMENT
Effective Management for Security Professionals
3rd - 6th June 2014
23rd - 27th June 2014AUTUMN 2014 - REGISTER NOW
23rd - 26th September 2014
Management Fundamentals for Scientists and Researchers
October 2014 - March 2015
FEATURED PROGRAM - THE DIGITAL TOURISM BUSINESS
The new consumer - traveller is becoming extremely digital in every stage (dreaming, planning, booking, feeling, sharing, reviewing) of their travel experience. Over 50% of internet users and travellers get inspired looking at pictures and comments online. Paid media campaigns for travel companies have the best conversion rates in social networks. In addition, over 70% of digital travellers review videos and opinions before making their final decision. These trends, among others, mean that the travel enterprise with customer centric digital strategies have a unique opportunity to understand, build, service and sell more effectively to the new connected consumer.
Those interested in the tourism sector will be impressed with the new Digital Tourism course of IE. Expertise of tourism professionals, digital experts and SEGITTUR's vision has been key in designing the course. It will provide the right mix between innovation, practical cases, analytics and methodologies. This course pursues an academic experience where learning and networking are overwhelming. Spain is the perfect host for this kind of program, being home of UNWTO, FITUR, and some of the biggest players in the tourism sector
Kevin Sigliano - Program Director of The Digital Tourism Business & Partner of Territorio Creativo
26th - 29th May 2014
Price: €4,500
For more information:
INTERNATIONAL EXECUTIVE NEWS
Contact:
Email: Krysta.martinez@ie.edu
Website: http://www.ie.edu/execed/open-programs/management-programs/international-executive-programs
Location: Calle Pinar, 18, Madrid, Spain
Phone: +34 91 56 89 96 69