Advertising Techniques

By: Zoya and Michelle

What is Advertising?

Advertising is promoting a product or service. It's something that you can see at a daily basis. It is usually found on media, like TVs, flyers, newspapers, and many more.

Different Techniques Used To Advertise

Technique 1: Avante Garde

Avante Garde is a technique used in advertisements. It means to persuade the user that the product that they're selling puts the user ahead of times, or can make the user "the cool kid".

Examples

For less static, less wrinkles and more freshness.

Bounce Dryer Sheets Commercial

This is an avante garde advertisement because the commercial talks about how using their product pays off, how people won't ever judge you by using it, and using it brings your "A-game".
Does Your Entire Room Smell? | #Noseblind | Febreze

Febreze Fabric Refresher Commercial

This is an avante garde commercial because this commercial tells you that using this product will make your room smell better for other people. It's basically telling you that using this product will help you be more "likable", because you have a good-smelling room for when friends come over.
Vicks ZzzQuil ‘Sleep Like Days, Weeks, Years’ tv commercial ad 2015 HD • advert

Vicks ZzzQuil Commercial

This is an avante garde advertisement because it talks about how if you use the product, it will make you sleep better and act refreshed when you wake up. It's basically telling you how their product is the best for sleeping.
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Maybelline Mascara Advertisement

This ad is an avante garde advertisement because it says things like "don't just apply, style your lashes," and "maybe she's born with it, maybe it's Maybelline," so it's basically telling us that this mascara makes your lashes look cool.
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Coca-Cola Advertisement

This ad is an avante garde advertisement because the ad says "the pause that refreshes," and "drink coca-cola, delicious and refreshing," so it's telling us that drinking this product is good and delicious.

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Audi Advertisement

This ad is an avante garde advertisement because the ad is telling us that this is the best sedan in the world, so it's telling us to buy it so it makes us cool since apparently "it's the best in the world".

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Technique 2: Facts and Figures

Facts and figures is another technique. This means to use statistics and evidence to prove that one product is better than another, or to prove that this product is superior.

Examples

Tide with Acti-Lift - Just Leave It

Tide With Acti-Lift Commercial

This is an facts and figures advertisement because it shows us that this detergent can remove stains better than the next leading detergent in the video, showing that to us as proof that this product is better than another product.
Dawn Dish Soap Powers through Grease with Ease

Dawn Dish Soap Commercial

This is a facts and figures advertisement because it shows us a demonstration to prove to us that their product cleans dishes better than another product, showing us evidence that this is the better product.
Bounty Paper Towels Commercial: “Who’s Training Who”

Bounty Paper Towel Commercial

This is a facts and figures advertisement because the commercial shows us that this product cleans up spills better than the leading ordinary brand, showing that as evidence that this product is better than the other.
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Burger King Advertisement

This ad is a facts and figures advertisement because it shows statistics, like 30% less calories, on the ad to tell us that their fries are healthier than McDonald's fries (bottom right-hand corner).
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Sun Chips Advertisement

This ad is a facts and figures advertisement because it uses statistics, like 30% less fat, to show us that these chips are healthier and better than regular potato chips.
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Colgate Toothpaste Advertisement

This ad is a facts and figures advertisement because it tells us that this is the #1 toothpaste recommended by dentists, so it uses statistics to prove that this product is better than others.