Advertising Techniques
By: Zoya and Michelle
What is Advertising?
Different Techniques Used To Advertise
Technique 1: Avante Garde
Avante Garde is a technique used in advertisements. It means to persuade the user that the product that they're selling puts the user ahead of times, or can make the user "the cool kid".
Examples
Bounce Dryer Sheets Commercial
Febreze Fabric Refresher Commercial
Vicks ZzzQuil Commercial
Maybelline Mascara Advertisement
Coca-Cola Advertisement
This ad is an avante garde advertisement because the ad says "the pause that refreshes," and "drink coca-cola, delicious and refreshing," so it's telling us that drinking this product is good and delicious.
Audi Advertisement
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Technique 2: Facts and Figures
Examples
Tide With Acti-Lift Commercial
Dawn Dish Soap Commercial
Bounty Paper Towel Commercial
Burger King Advertisement
Sun Chips Advertisement
Colgate Toothpaste Advertisement
Bibliography
Research:
http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm
Videos:
Bounce Dryer Sheets: https://www.youtube.com/watch?v=mihcSwo2Qjo&index=2&list=PLZCB2r2SCVpeLYQHU1MjVkpLYSGIa-3Mj
Febreze Fabric Refresher: https://www.youtube.com/watch?v=E2-OK6YV2d4
Vicks Zzzquil: https://www.youtube.com/watch?v=RCO6SnhFmO4
Tide With Acti-Lift: http://youtube.com/watch?v=M9NcKeKbo-o
Dawn Dish Soap: https://www.youtube.com/watch?v=-iwCVXD_lA4
Bounty Paper Towel: https://www.youtube.com/watch?v=plnNTqye4Qs
Images:
Maybelline: http://martyna-sliuzaite.blogspot.ca/2011/10/advert-analysis.html
Coca-Cola: http://www.susanascher.com/its-the-pause-that-refreshes-coca-cola-circa-1929/
Audi: http://saputodesign.com/blog/2013/02/audi-ads-by-helmut-krone/
Burger King: http://propagandafoodcomms9.weebly.com/card-stacking.html
Sun Chips: https://sites.google.com/site/biasandpropaganda/propaganda/citing-statistics
Colgate Toothpaste: http://www.colgateprofessional.com/health-benefits/colgate-total-triclosan