By: Thomas Bye
Ethos, Logos, or Pathos?
-Tries to use the force on an elliptical machine
-Tries to use the force on an dog
-Runs past dad to the car, and refuses hug
-Kid jumps back and is startled by the car starting
-Rapidly looks in-between the dad, and the car
-Darth Vader Suit
-Auto Start Remote
-Dramatic Star Wars music (Darth Vader's theme song)
-Sudden transitions/No transitions
(Evalutation and Application)
Things I liked about the commercial:
1. The commercial was compact, and didn't waste 3 minutes of your life to say a 1 minute message.
2. The commercial was funny, and was well written to appeal to multiple types of people.
Things I didn't like about this commercial:
1. There were lots of dark shadows in the beginning.
2. The kid's despair over not being able to use the force seemed exaggerated to me.
If I Was the Director of This Commercial
Different types of people this commercial appeals to:
This advertisement appeals to many different people.
-Plain folk/parents (Who doesn't want to make their kid happy?)
-Kids (It's a funny, and cool commercial)
In conclusion, this commercial is advertising a new car that Volkswagen made, called the "2012 Passat". The main theme in this commercial is: Buy our car, and you can use our auto start to make your little "Darth Vader" happy. The main idea of this commercial however is to get you to buy a new car from them. Thank you for listening to my presentation! :)