Ready, Set, Go with Social Media
Take your social media skills to the next level
Workshop: Ready, Set, Go with Social Media
Part 1: Social Media - Keeping Up with the Changes
9:00 a.m. to 12:00 p.m.
Are you using the right social media tools for your business? There are many platforms, and each one works differently. Each can provide different results for different types of businesses. They also have different tools, strategies, clients, and markets. How can a small business keep up, and find the time to manage their social media effectively – while also having enough time to, you know, run their business? This class will cover the many changes, updates and functionality of each platform, and how to determine which may work best for your particular business. Even in a world of mass marketing and noise, proper use of social media can help you talk directly to clients when they are in the market for your product.
This class will highlight changes in social media platforms:
· Instant articles and Facebook Live
· Facebook target marketing
· Instagram contests
· Content management and time-saving tricks
12:00 p.m. to 1:00 p.m.
Part 2: Facebook Business Pages and Marketing
1:00 p.m. to 4:00 p.m.
Do you have a Facebook business page? Have you noticed a drop in the engagement of fans and organic reach of your content? If you feel like you are talking to an empty vacuum in cyberspace, you are not alone. With the constant changes in Facebook algorithms, attracting, keeping and engaging fans on a business page is a constant struggle – one that can be time-consuming and expensive. This workshop will cover some of the methods and strategies big businesses are using on Facebook. We will cover timesaving tips and tricks, as well has how to generate reasons for engagement, and even how to reward customers who engage with and share your content. Learn how to provide content that is valuable and builds customer relationships, and how to be heard above the noise, without spending 24 hours a day (not to mention all of your money) doing it.
Monday, March 27th, 9pm
1620 Edward P Smith Drive
Workshop will be in Building 4000, Room 4134
Free parking is available in the the lower parking lots.
Among Misty's areas of expertise is advanced Social Media marketing, including advertising strategies within Facebook, focusing on use of the Power Editor tool and much more.
Few trainers have credentials to match Misty’s, or keep up with the latest trends in the field as diligently as she does. Misty participates in ongoing training across a broad swath of technology tools. Misty Lambrecht has owned Webfoot Marketing and Design for nine years working with small businesses to enhance their online presence.