How does you media product
represent a particular social group?
What is a social group?
A social group is a group of people that shares some social relation. To be a member of a social group requires interaction between the members of the group as well as identifying themselves as a member of the group.
there are various ways in which social groups can be broken down either though:
- Age
- Gender
- religion
- Ethnicity
- Hobbies
- social class
After considering all these factors that affect a social group I have tried to represent my target audience in a positive way as they are sometimes scrutinized by the media.
Target audience
The target audience for my pop magazine is teenage girls between the ages of 13-20 years old.My target audience are very fun, outing and extrovert initials. My target audience are energized by being around other people e.g. friends and family.keeping up to date with events in the world through social networking sites e.g. Instagram, twitter are exceptionally important to my target audience a this is there way of making sure that they are aware of the technological world they live in and in order to fit in they use this devices as standing out from others is not something my target audience particularly like to seek although they like to venture into their own path at times.In order to understand the way my targert audience are currently being represented and how they felt about this stereotypes I needed to conduct some market research. After conducting my research I noticed the main images that are used in pop magazines sometimes offer a positive and negative view to young girls, this is because they are sometimes made to aspire to become better and more successful young women or sometimes their self-esteem is being lowed by the media as they are made to feel unworthy and maybe fake .
How I have chosen to represent my targert audience through my magazine
My front cover
They way i have chosen to represent my social group in my front cover is through the use of mise-en-scene. the most projected colour on my whole magazine especially on my front cover is pink which such es a cool fun and feminine feel which are ways to describe my social group. the main image on my front cover shows how confident she feels due to the fact that she is wearing fact big hoop earrings and bright pink lipstick . Also the name of my magazine itself "CLAMOUR" Suggest everything my social group feel is important to them (Glamour and music) hence the name "clamour"
My contents page
They way i have chosen to represent my social group in my front cover is through the use of language and mode of address . I used a mixture of fun fresh and exciting words such as "wit wisdom and all-rounded popness" to represent my audience as there lives are always felling with adventure and being free so therefore it creates a connection between my target audience and my magazine.Also the language used in my contents page is quite assertive which could represent my social group as 13-19 are quite assertive individuals.
My double page spread
They way i have chosen to represent my social group in my front cover is through the use of mise-en-scene and use of language.The social group cares about how they look due to the pressure they face in the media so to go against that i wanted to portray the artists as a more normal and 'everyday girl' to give a different feel and impression of her in the front cover to suggest to my social group that they can be free to be themselves . also her clothes are similar to what someone in my social group will wear on a typical day due to the fact that they may not have a lot money to further create a more natural look for my magazine