Commercial Precis

Smore #5

Budweiser Super Bowl XLVIII Commercial-'A Hero's Welcome'

1) Budweiser, in their 2014 Superbowl commercial 'A Hero's Welcome' aims to pitch their product by showing the enjoyment of a community welcoming home a war hero with a parade.

2) During the parade the crowd cheers for the hero and his wife as the are pull in a carriage by the Budweiser horses.

3) Budweiser uses transfer(as a emotional appeal) to shift the emotion and excitement of the hero coming home in order to inspire people to buy Budweiser.

4) Using a heartfelt inspiring patriotic tone Budweiser promote their product to the intended audience of the adults.