Point A to Point B

how we view and read design subconsciously


Besides color and font choice, every efficient design was created with the consumer or reader's path of vision in mind. Eye-tracking is the technology product designers use to research and analyze where we look first, last and in between. Eye-tracking is crucial to a product or web designer in order to get their message across in the most fluent way possible.

History of Eye-Tracking

It all started in the late 1800's when Louis Javal concluded that the reader's eye does not travel in one foul swoop however it views in fixations which are small intervals of gazing. The first eye-tracking research was done to study which words in text stood out the most. Alfred Yarbus and Edmund Huey were among the first to create non intrusive eye tracking devices which used reflective beams of light. Eye-tracking technology really expanded in the !980's with Keith Rayner, a cognitive psychologist most well known for his eye-tracking success. Rayner developed the first device to use thermal energy to track the gaze of the reader or consumer. This is still the most commonly found method today.