Global Supply Chain

ESEUNE Business School: Open class at Tecent.

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Prof. Antonio Andres Lencina

Project Management Fundamentals

Professor Antonio Andres Lencina

His professional experience was gained through work in two large multinationals such as BBVA and Inditex ( Zara ).


"Many people confuse Supply Chain with Logistics or Transportation, as this is a concept that encompasses much more, it encompasses the entire company and, therefore, this can make us lead our organization to new heights. Through my long experience, I have known, experienced and shared the keys to take this area of the company to another level, to make a revolution and to think about approaches that had not been done so far. We will give the keys are given to understand the latest trends that can be seen, due to the changing world in which we move and we will be able to focus the possibilities detected in strategies that benefit the direction of the company. Managers and companies have realized the importance of the Supply Chain area and turned it into a competitive advantage. Those who haven’t, either they have lost the lead or no longer exist.”


- Introduction to Supply Chain Management

- Inditex/Zara strategy

- Zappos Harvard Case

- Purchasing Business Case


10:00 - 12:30 Lecture

12:30 - 13:30 Lunch

13:30 - 14:30 Work Group

14:30 - 15:00 Break networking

15:00 - 17:30 Lecture & Discussion

Open Class will take place 12th December , from 10.00 am to 5.30 pm

Saturday, Dec. 12th, 10am-5:30pm


Tianjin, Tianjin Shi

Address in Chinese: 于家堡天津。

RSVPs are enabled for this event.

ESEUNE Business School Tianjin

Contact person for coordinating how to arrive to our school : Wendi +86 177 0227 8167