Creative Circle and On Assignment

July 21, 2016

Creative Circle Launch in Austin, Texas

Michael and Adam,

Thank you for the call on Wednesday. I am excited to be able to work with you both on Creative Circle's expansion into the Austin market and thought leadership for the Executive Team at On Assighment. Please read over some proposed ideas below. I look forward to our next conversation and getting started.

Kind regards,


Creative Circle Launch in Austin, Texas

In order to have a successful launch in Austin, Creative Circle must balance booking business from medium and large local employers willing to trust you with their recruiting needs and collect a sufficient pool of high-quality creative talent to fill the accounts won.
  • Community Outreach Development and Management
  • Research target audience and where they congregate
  • Join those discussions and contribute meaningfully around the topics and product
  • Set up and promote Sequence L user groups (forums)
  • Set up early-adopter program
  • Promote topics and discussions within forums for your target market
  • Reputation Management: Monitor ratings and comments online and responses from TMT
  • Work with TMT to set up webinars
  • Create 1 case study/month based from proof points
  • Work with TMT to develop topics to discuss (i.e., via the blog) or examples to show (i.e., via demo video) on managing and scaling technology deployment to the market

  • Develop 1-2 articles and 1-2 newsletters/month and send to developer network

  • Parlay TMT's users success stories into case studies and media opportunities
  • Position Sequence L in the market as a unique language and solution, differentiating it from the competition and current languages
  • Put Sequence L and its message in front of all the potential users who would recognize their need for the product
  • Develop topics and publish regularly scheduled blogs
  • Develop articles and newsletters
  • Email marketing campaigns and management
  • Script and production of film videos*
  • Interview users and write testimonials
  • Review and analyze the customer experience
  • Copywriting and editing on any existing materials on an as-needed basis
  • Develop surveys for customers and user groups to obtain results of TMT’s technology

  • *Videographer costs not included.

Public Relations | $5500/mo.

PR Strategy Development | Company and Product Messaging | Media Relations | Buzz Generation

  • Develop corporate messaging: Identify the audiences and where they get their information from, and tailor specific messages to each audience
  • Develop the company's "story" - this is what gets the media interested in featuring your company
  • Develop any taglines, buzzwords, and other reputational devices to promote Sequence L's differentiation in the market
  • Write press releases*
  • Promote the company as an interesting guest on panels and as a speaker at conferences
  • Social media strategy, messaging, execution and maintenance
  • Promote TMT to local, regional and national press - print, radio, magazines, blogs, newspapers, online media
  • Collect testimonials and package them for promotional purposes
  • Research events and pitch founders for speaking opportunities
  • Map out Editorial Calendars and promote TMT's story to editors
  • Develop database of awards and apply the company for applicable industry awards

*Wire services fees not included