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In the late 1990s many businesses were interested in investing in the Internet to expand their market. The Internet has the ability to reach out to consumers globally as well as providing more convenient shopping to the consumer. If planned and executed correctly, the Internet can greatly improve sales. However, there were many businesses that did not plan correctly and that cost them their business. During the late 20th century, the Internet created an attitude toward business and inspired many hopes for the future of online commerce. For this reason, many Internet companies ,known as “dot-coms”, were launched, and investors assumed that a company that operated online was going to be worth millions.