Burger King

Have it your way

Research

For the past few years Burger king has been trying to figure out new ways to get the loyalty of there costumers.Every day, more than 11 million guests visit BURGER KING® restaurants around the world. And they do so because our restaurants are known for serving high-quality, great-tasting, and affordable food. Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, our commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined our brand for more than 50 successful years.

Product development

  • Burgers
  • Fries
  • Milk shakes
  • Kids Menu
  • Breakfast Menu
  • Chicken
  • Salad
  • Coffee
  • Beverage
  • Desserts

Packaging

Burger King uses Red and White Cardboard vintage style boxes which are easy to be disposed. The reason why they their boxes are disposable is because people mainly eat BK on the road or a quick break from there work, they are considered a fast food service to the consumers.

Pricing

  • Inexpensive
  • Opinions for specials
  • price sensitive

Branding

  • BK- Acronym
  • Logo is not memorable
  • Competitor for McDonald
  • Mascot
  • Have it your way- Slogon
  • Branded item- Whooper

Sales

Burger king has stations in 79 countries, 66 in the U.S and the minority in other countries.

Promotion

  • Pricing promotion
  • Gift cards
  • Website
  • Facebook
  • Social media
  • Television
  • Coupons/Booklets

Storage

Burger king stores there products at a warehouse where there is a delivery truck that visits 2/3 times a week.