developed from phenomenological philosophy
an inductive, descriptive research approach; its aim is to describe an experience as it is actually lived by the person.
*To understand the perspective of the person.
*Hear the opinions of the person.
*Understand the experiences lived by the person.
*Non numerical data and insight.
Types of qualitative data collection used:
Differences between Phenomenlogical and Ethnographic Research Design
The major difference between these two research approaches is that Phenomenological Design is aimed at people who are chosen because of a lived experience while Ethnographic Research is aimed at people who are chosen as they live in a certain culture.