Michael Winne

9 1 3 - 2 2 0 - 4 7 4 3 | mwinne@yahoo.com

Creative Marketing Portfolio

CREATIVE PROFILE

PROFILE SUMMARY

An accomplished creative marketing leader with 20 years

of experience in creative direction, advertising and brand

identity. Known for proven success with creative solutions.


• Creative Direction

• Brand Development

• Expert Computer Skills

• Project Management

• Retail Merchandising

• Expert Design Skills

• Creative Team Management

• Marketing Solutions

• Expert Adobe CS5 Skills


EXPERIENCE

H&R BLOCK, KANSAS CITY, MO

SR. MARKETING MANAGER

H&R Block, a Fortune 500 company, has 12,000 retail offices in the U.S. and 1,400 locations in Canada, Brazil, India and Australia. The company employs 130,000 associates with annual revenues exceeding $4 billion.

• Developed POS advertising, merchandising materials for 12,000 retail offices.

• Manage a team of designers to support company and franchise marketing materials.

• Launched and managed a domestic and multi-cultural local marketing system.

• Manage corporate brand guidelines, positioning and attributes.

• Led the marketing creative for 100,000 independent field associates.


HOUSE OF LLOYD, KANSAS CITY, MO

CREATIVE MANAGER

Specializing in home decor, this was the largest direct selling company in the U.S. with annual revenues of $400MM.

• Managed a team of designers to support marketing materials.

• Managed the production of catalogs, displays and sales collateral.

• Created advertising loyalty programs for operations in the U.S., Canada, and Mexico.


EDUCATION

UNIVERSITY OF KANSAS, LAWRENCE, KS

B.S./VISUAL COMMUNICATION, MARKETING

CREATIVE PREVIEW

MAGAZINE SPREAD
H&R BLOCK SECOND LOOK AD
H&R BLOCK WE'VE MOVED AD
ROYALS BASEBALL LOGO
H&R BLOCK FAST MONEY BILLBOARD
H&R BLOCK FREE SECOND LOOK DIGITAL AD
H&R BLOCK COMPETITOR RESPONSE AD
H&R BLOCK FAST REFUND AD
KANSAS CITY STING LOGO
H&R BLOCK FLOOR GRAPHIC
H&R BLOCK RETAIL MERCHANDISE WINDOW BANNERS
H&R BLOCK MAXIMUM REFUND AD SERIES
LOGO COMPS FOR ONE TEAM RECOGNITION PROGRAM
H&R BLOCK TAX DAY GIVEAWAY COVER
H&R BLOCK FREE EXTENSION FILING AD
H&R BLOCK CUSTOMER SERVICE BROCHURE
VARIOUS LOGOS FOR H&R BLOCK
VARIOUS H&R BLOCK FAST MONEY | RETAIL MERCHANDISE PIECES