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Return of Investment
- Save Money - Advertisements in papers, magazines and other traditional offline media generally cost far more than advertising online and for many business are something of a law of diminishing returns as, again, more people turn to the web. Even businesses that simply use their websites as an online brochure rather than necessarily attracting traffic directly should still see significant cost savings when factoring in printing costs — and of course electronic media are widely held to be better for the environment.
- Provide Information - Websites can be set up to provide the exact information your customers need. Some businesses simply need a basic business description, address and phone details. Others add testimonials, photographs and other detailed information which, if correctly constructed, can inspire a level of confidence in your company that can be hard to achieve offline. A well designed website allows the user to quickly navigate to the product or service information that interests them most – often far more so than the equivalent printed brochure. Naturally the information can be kept completely up to date, further providing peace of mind and improving consumer confidence.