Online Advertising
Understanding the use of direct marketing
Banner Ads
Embedding an ad into a web page - known as click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website
Pop-up front/under Ads
Ads that display in a new browser window either in the front or behind the current browser widow
Rich Media Ads
Includes animation or video and have more complex user interaction - Example: ads change when you move your cursor over it - a movie sample with streaming video