Online Advertising

Understanding the use of direct marketing

Banner Ads

Embedding an ad into a web page - known as click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website


Pop-up front/under Ads

Ads that display in a new browser window either in the front or behind the current browser widow


Flash Ads

Adding interactive elements to standard HTML sites

Floating Ads

Move across a screen or floats above the content


Rich Media Ads

Includes animation or video and have more complex user interaction - Example: ads change when you move your cursor over it - a movie sample with streaming video


Advergames

Video games containing advertisements