The story behind Ajax

Greek Mythology

The Myth

Ajax was a strong fearsome warrior who was on of the strongest warriors of Greece. Ajax was not only a great warrior but also very well respected. Ajax was distinguished from others with his name Ajax the greater. Ajax was only second to Achilles as the strongest warrior Greece.

The company

The company Ajax obtained its success in the early 60s and late 70s. Ajax sells many cleaning products,such as window cleaners dish washer soap, laundry detergent. Ajax also was the first competitor to the company Mr. Clean.

The Connection

The connection between Ajax the cleaning solution and Ajax the myth is shown by the many slogans used by the company. For example, when the myth states how "Ajax is stronger than dirt", the company use that for its cleaning products. Thats why many of Ajax's cleaning products of some type of relationship to the myth. The connection between the company and myth is only connected throughout the many slogans and cleaning products.