Commercial Techniques

By: Dylan Del Tufo

Nike: Snow Day

In this commercial, the target audience is males aged 20-30. The area targeted would be the North due to the apparent weather, and would appeal to hardworking, athletic, and outgoing people. The technique being used is Bandwagon as more and more players joined in.
Nike: Snow Day

Gatorade Commercial

In this commercial, the target audience is males age 19-25. This is geared toward athletic, hard- working, determined people who are in any region of the United States. The commercial uses bandwagon, as to get more and more people to "join the party" as these athletes, while also using testimonial.
Kevin Durant & Dwyane Wade Gatorade Commercial

Icy Hot Commercial

In this commercial, the target audience is males aged 30-40. This is geared towards hardworking people who are athletic. It can work for any part in the United States. This video uses Transfer propaganda as it shows the change in Shaq.
Shaquille O'Neal (Icy Hot) 2 .mp4