The 4 P's of Marketing

by: Sebastian Hesse


  • Its what your going to sell to people, companies, or governments
  • It can be a tangible item or a service
  • All businesses need them to make a profit
  • You need it always without it you cant even begin to market


  • It is the main place where your logistics is run through
  • It is where you distribute stuff
  • Location where product can be purchased


  • often fixed and cost based
  • usually quoted within narrow range
  • price is what allows you to make a profit based on how much you sell
  • must be reasonable so that people will buy it


  • Advertising
  • PR (public relations)
  • billboards
  • magazine ads
  • Is used so that people know about your product and are convinced to buy your product