The 4 P's of Marketing
by: Sebastian Hesse
Product
- Its what your going to sell to people, companies, or governments
- It can be a tangible item or a service
- All businesses need them to make a profit
- You need it always without it you cant even begin to market
Place
- It is the main place where your logistics is run through
- It is where you distribute stuff
- Location where product can be purchased
Price
- often fixed and cost based
- usually quoted within narrow range
- price is what allows you to make a profit based on how much you sell
- must be reasonable so that people will buy it
Promotion
- Advertising
- PR (public relations)
- billboards
- magazine ads
- Is used so that people know about your product and are convinced to buy your product