Products to offer

research

Findings


Scratchies:


Main keywords - scratchie. scratchies, personalized scratchies, custom scratchies, scratchie flyers.

Competition - medium (3 providers found)

Demand - low

Prices - from $350 for 250 pieces.

http://www.icprint.com.au/Online_Printing/Scratchies.aspx



Die cut flyers:


Main keywords - die cut flyer, die cut flyers, custom shape flyers, shaped flyers, personalized flyers.

Competition - medium (3 providers found)

Demand - low

Prices - not provided

http://www.snap.com.au/print/flyers.html



Die cut business cards:


Main keywords - die cut business cards, special business cards, custom cut business cards, custom shaped business cards.

Competition - high (>5 providers found)

Demand - high

Prices - from $50 for 250 pieces

http://www.martinprint.com.au/Business_Cards.html



Die cut stickers:


Main keywords - die cut stickers, custom cut stickers, custom shaped stickers, personalized stickers, custom stickers.

Competition - high (>5 providers found)

Demand - high

Prices - from $167 for 500 pieces

http://cheap-printing-services.com.au/printing-stickers-australia/



Notepads:


Main keywords - custom notepads, print notepads, personalized notepads, print plain notepads.

Competition - high (>5 providers found)

Demand - high

Prices - from $227 for 50 pieces

http://www.kangaprint.com.au/notepads/notepads-quoted.php



Die cut notepads:


Main keywords- die cut notepads, custom shaped notepads, print die cut notepads, personalized cut notepads, special cut notepads.

Competition - low (2 providers found)

Demand - low

Prices - over $9,700 for 5000 pieces. Small volume pricing not provided

http://www.sense2.com.au/product/6507/custom-shaped-notepads

http://www.dynamicgift.com.au/products.php?product_id=1321



Magnets:


Main keywords - personalized magnets, custom magnets, promotional magnets, custom made magnets.

Competition - high (>5 providers found)

Demand - high

Prices - from $113 for 250 pieces

https://www.expresscards.com.au/showprices.php?PRODUCT=Magnets&PTYPE=**&PSIZE=**

Conclusion


The market for business cards, die cut stickers, plain notepads and magnets is packed. The demand is high (100-800 local monthly searches per keyword) but the competition is also very high. Most pricing is readily available. We should enter and compete in this market only if we can offer cheaper products than those of the competitors.



The market for die cut flyers and scratchies has a few providers, but the competition isn't very high. The demand is not high either (10-30 local monthly searches per keyword). Most competitors require a call or message and don't disclose pricing information. If we can make an appealing offer, there's a good chance we can succeed in this market.



The market for die cut notepads is small. The demand is low (<10 local monthly searches per keyword). Only 2 providers of custom cut notepads were found (most others offer a selection of pre-cut notepads). One of them offers sticky die cut notepads - 250 min order, no pricing information available. The other offers design services and only deals in large quantities - 5000 min order. It's possible to enter this market with small volume prints (if the printing costs aren't too high) or if we can offer faster delivery (less than 14 days).

Links to pages

Scratchies:

http://www.icprint.com.au/Online_Printing/Scratchies.aspx

http://www.dashingprint.com.au/scratchie-cards/

http://www.pmg.com.au/images/stories/print/specialty-products/pdf/05_scratch_plus.pdf


Die cut flyers:

http://www.snap.com.au/print/flyers.html

http://www.bcreatives.com.au/showcase/fakhoora-laser-die-cut-brochure-design.html

http://www.imagetraders.com.au/details.php?p_id=947&seo=Flyer_Design


Die cut business cards:

https://www.expresscards.com.au/showprices.php?PRODUCT=Business_Cards&PTYPE=Custom_Shape_Premium_Cards&PSIZE=**

http://www.fastprinting.com.au/custom-die-cut-business-cards.htm

http://www.7daysprint.com.au/Products/Die-Cut-Business-Cards.htm

http://www.martinprint.com.au/Business_Cards.html

http://www.edgecreativesydney.com.au/business_card_printing_sydney.html


Die cut stickers:

http://www.printingblue.com.au/diecut-stickers.asp

http://www.mediapoint.com.au/stickers.php

http://www.pricescreen.com.au/stickers.html

http://www.melbournestickers.com.au/premium-diecut-vinyl-stickers.html

http://cheap-printing-services.com.au/printing-stickers-australia/


Notepads:

http://www.discountprinting.com.au/stationery_pads.php

http://www.whirlwindprint.com/products/view/136/Notepads

http://www.printnsave.com.au/product.php?id=14

http://www.kangaprint.com.au/notepads/notepads-quoted.php

http://www.cmykonline.com.au/Note-Pads.aspx

http://www.vistaprint.com.au/note-pads.aspx?txi=15082&xnid=AllProductsPage_Note+Pads+(linked+item)_Stationery_All+Products&xnav=AllProductsPage


Die cut notepads:

http://www.dynamicgift.com.au/products.php?product_id=1321

http://www.sense2.com.au/product/6507/custom-shaped-notepads


Magnets:

https://www.expresscards.com.au/showprices.php?PRODUCT=Magnets&PTYPE=**&PSIZE=**

http://www.dandy.com.au/products/fridge-magnets/

http://www.zazzle.com.au/custom/magnets

http://www.fastprinting.com.au/fridge-magnets.htm

http://www.admag.com.au/

http://www.vistaprint.com.au/category/magnets.aspx?txi=15187&xnid=AllProductsPage_Magnets_All+Products&xnav=AllProductsPage

http://www.fmf.com.au/

http://www.melbourneprinting.com/products/fridge_magnets.html

http://www.promotional-magnets.com.au/

http://www.budgetpromotion.com.au/promotional-giveaways/promotional-magnets/fridge-magnets-melbourne.html