Swag is the most annoying thing ever to be created by people who think being cool is cool. Swag is basically a way to say you're missing brain cells with out even having to go around telling people.
Swag is annoying to most people. Hearing "I got so much swag", makes many others instantly not respect them and think less of them. This makes others second guess using swag in a serious way.
Message of this poster
The message is to not use swag as a real word with any credible meaning. People need to learn that using it makes other not like them and think less of them. The swag epidemic needs to be ended