By: Danny Crites
Intro of invention
1920-24: Adi created a shoe with spiked heels for track and field.
1936-59: In the 1936 Olympics his track shoe made Jesse Owens win the gold. 700 patents were made by 1959.
1952-56: Adidas cleats had removable spikes sparking a revolution in athletic shoes and played a big part in the 1952 Olympics. In 1954 Adidas produced a total of 450,000 pairs of shoes.
1980-90: Adolf dies in 1980 and his children and wife run the business. Then handed the business to Robert Louis-Dreyfus. Adidas was turning from a manufacturing and sales to a marketing company. In 1996 Adidas equips 6000 Olympic athletes from 33 countries and wins 220 medals (70 Gold). Apparel sales increased by 50%.
1987: Run DMC made a song names My Adidas which boosted numbers.
2006: Adidas acquired Reebok
Because of the feud between brothers Puma was created by his brother Rudolf.
The qualities he has that makes him a good leader is:
Adolf is a leader because he was able to take one thing and turn it into a billion dollar business