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Why do we need a trademark?


When making your own business or services, you need some legal documents for your business to be established. One of those legal documents is to make a trademark. We need trademarks so that we can protect the identities of our companies or business. There are some reasons why we need to have trademarks in your businesses and companies.

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Protection from Deception


Protecting the trademark of your company will assist customers in making their decisions on purchasing the products. It will also prevent customers from deception. This allows the customers to identify and find the same product with the same quality. With that in mind, the customers have to right to know the specifics of the product prior to buying it.

Building Reputation and Goodwill

Trademark protection will allow your business to build goodwill, separate your products from your competitors and encourage the customers to buy your products. Goodwill is having lasting impressions of the customers when purchasing your products. When customers like the products you deliver, the reputation of your business will grow.

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Promotion of Fair Competition


Having a trademark will allow you to compete with other business establishments. When your company competes with other businesses, it will make a huge contribution to the market and to the economy. Trademark protection should not be exclusive when monopolies are encountered. It provides fair competition opportunities even when it comes to the expense of the trademark owners’ rights.

When you allow fair competition and provide business with incentives to grow your products on the market, you will be affected as the trademark owner. At the same time, it will benefit the public. This can give the public more products with more quality. It is also better to make a trademark search to lessen confusion when you compete with other businesses.