Assaf acts as a brand ambassador of Israel as 'Start-Up Nation, speaking to thousands of businessmen, investors, entrepreneurs, young professionals, students and others, both in Israel and around the world. In addition to his work, Assaf is also a Business Associate at Barclays Accelerator (powered by Techstars) in Tel Aviv. Assaf also led a start-up as CEO, worked for BDO Israel as a business development lead to the local financial market, worked for Israel's Ministry of Finance, and more.