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Social Media Marketing - Keeping Your Customers Engaged And Informed

If looking at your stats sinks your heart, think about boosting your marketing efforts with a social media campaign. You will be amazed at how much this small change can make a positive difference. Marketing with social media is easy and inexpensive, but can dramatically expand your customer base. This article provides several useful and effective tips that can help you begin utilizing social media marketing.

Post new blog entries at least four or five times a week. Use your blog to promote any specials or sales you may be having. If you have any important news -new locations, change of hours, special closing, etc. be sure to add it to your blog also.

Know what it means to converse. Too many social media plans ignore the fact that in this field, customer feedback can be the start of an extended conversation. Engage fully with the customers that contact you and build a mutually-rewarding dialogue with them. Find out what your customers really like and dislike about your products, and use that information to help move your company forward.

Use Youtube videos to help attract potential customers to your site. YouTube can bring in new people to your site; these individuals can watch your clips on YouTube to get a sense of what you are marketing. It is easier to increase sales when you are selling to a warm market, and anyone who knows something about you before they get to your site is more likely to buy your products, because you have piqued their interest.

Use incentives to encourage people to follow you through social media. Off them something that they cannot get from any other business. For instance, launch a contest via social media. If this is not an idea that would work for you, give them exclusive offers and coupons that are only available to fans and followers. You can also limit your announcements to your social networks.

Consistently keep an attitude of humility in all your social media content. No matter the size or reputation of your company, arrogant or boastful posts will not be taken well. Don't ever assume that you have more power than your customer base and followers. Without them, you are nothing.

You must respond to reviews as quickly and professionally as you are able. This simple gesture could turn your campaign into a real success. You will want to pay special attention to negative postings from readers and respond to them right away. If you don't say anything, the posts could hurt your reputation. You can actually use them to your advantage if you address the concerns promptly, and alleviate doubts in a thorough way.

Try to interact with customers as frequently as you can. Comment on their blogs and social media statuses, if you think that to be appropriate. However, don't join a private conversation. Your responses should be limited solely to discussions centering on your business, product, or service.

Check out the Facebook game app platform for marketing ideas. You can try to create a game that is related to what you sell or the industry you're in. Some games even turn into viral phenomenons and are played by millions of users. If you have the funds to have a professional game designer work on a game for your business, then you can reap the rewards by sharing it on Facebook.

Respond to customer feedback and answer questions in a timely, professional and friendly manner. Check notifications often and read the messages in your inbox several times a day. You may also get emails any time you receive a notification if you wish. Keep in mind that everyone will be able to see any response that you leave.

Create an account on Yahoo and look at their Yahoo Answers pages. This website allows users to submit questions and get answers from other users. Search questions in your market niche and give answers that highlight your products or services. Provide quality answers often in categories related to your business, so that you can become known as an expert.

Hopefully, you are now feeling more optimistic about your ability to develop an effective social media marketing strategy. Keep informed about new trends and techniques in the field. Unless you are willing to put in an investment of time and effort, you will not be able to achieve the desired results with your strategy. Remember the information that you read earlier, and use it as soon as possible!