Walt Disney

By Levi Bourey

Promotional Activities in Foreign Countries

  • Frozen Iceland Campaign
  • Sky and Toy Story of Terror
  • British Airways and Disney's Planes
  • Samsung and Disney's Wreck it Ralph

Promotional Activities in US

  • Hewlett Packard and Tron
  • Cravendale and Muppets
  • Seat and Pirates of the Caribbean

Similarities and Differences of Promotional Activities

So as you can see the foreign countries have specific amusements while the US does not. This is because the US has a more broad market while some other counties do not. But mostly Disney is similar throughout all theme parks.

The similarities and differences in Product Offerings between United States and Foreign countires

Product Offerings

All countries sell same products:


  • Toys
  • Dresses
  • Movies
  • Utensils
  • Costumes

Similarities and Differences

Media has a different promotional techniques for the United States and other countries. For example, in Iceland like shown at the top one of there activities is from the movie Frozen. Also the parks and resorts are relatively similar, they contain Disney characters and disney themes. The studios are widely different because of the cultural diversities.