Promotional displays-promote to sell product or variety such as an athlete. Usually a theme ex. Christmas.
Institutional Display- help the store look good by promoting a product that helps others.
Ex. Chobani donate money to Olympians
Window display- visual merchandise that can begin selling before the customer enters the store.
Lebron James, Kobe Bryant and Kevin Durant have their own shoes with a Christmas design.
Coca-Cola during the 2014 Olympics supported Olympians and helped donate money.